This is the first in a couple of posts that will show you how to create a Facebook author page for an author or book series.
I know that Facebook’s popularity has been waning. Apparently there have been some changes in their rules that meant that book sales driven by author’s Facebook presence dropped off a cliff. Younger people are said to be leaving Facebook in droves. The number of new users was flat for the first time last year. So why am I taking the time to create a Facebook page?
Reaching readers and buyers of middle grade novels is difficult, if not impossible on-line. An informal survey of moms has shown me that Facebook is just about the only place they go on-line besides their personal email. Other web users may be going elsewhere, but quite frankly moms don’t have the time to learn anything new until what they’re using is completely broken. So I’m hoping Facebook won’t completely break for a few more months, at least.
Before I set up my Facebook author page, the above was all I knew about Facebook. I’ve never had a personal Facebook profile, never wanted one, never needed one. So, once again I’m a complete newbie when everyone on the web just assumes you know how to do something. A lot of the information I did manage to find was out of date. So I’ve summarized what I’ve learned here….